Marketing expertise on demand

You don't need a bigger marketing team.
You need to know what's working, and what's not.

Lean marketing teams run hard and still fall behind. I come in to do the work rather than advise on it: start quickly, find out what's producing revenue and what's not, then fix it or run the project your team can't get to. I work mostly with financial services and professional services firms, and I get up to speed fast in any industry.

Gary Rosen, founder of Spark & Steer
Gary RosenFounder and Marketing Consultant

Talk to me

A free 30-minute call. Tell me what's going on and I'll tell you where I'd start.

Let's set up a call

Help yourself

Pick a problem and work it through with a ready-made AI prompt. Free to read, no signup.

Steal These Prompts

Marketing consulting services.

Three areas I work in most, and three ways to work together. If what you need sits outside them, ask anyway. I've run a full marketing function, so the strategy around these projects comes with the work.

Lead Generation
  • Lead generation strategy
  • Email and nurture programs
  • Webinars and events
  • Gated content and offers
  • CRM and marketing automation
Website
  • Website redesign
  • Positioning and copy
  • UX and design direction
  • Agency and developer oversight
  • Conversion and testing
Video
  • Video strategy and planning
  • Explainer and product video
  • Social and paid video
  • Scripting and messaging
  • Production oversight
Ongoing or Project Consulting

We talk first about your goals, your priorities, and what's in the way. Then I send you a scope with the work, the cost, and the timing, so nothing starts until you have agreed to it. If the work needs a designer, a developer, or an editor, I bring one in and their cost is in that scope. I take both standing engagements and one-off projects.

2-Hour Kickstart Workshop

One meeting on one problem. You bring the thing that's stuck, we map it together, and you leave with a plan you can start that week. Good for when you already know what's wrong and need a decision rather than a study.

Marketing Roadmap

Three to four weeks. I go through your data, talk to the people running your marketing, and come back with a ranked plan: what to do first, what to do next, and what to leave alone. Fixed fee, agreed before I start.

Get in touch

When to bring me in

Three problems I've solved before.

You have a project and nobody to run it.

A website redesign, a video program, or maybe product marketing materials. Your team can execute. But what's needed is someone who's run one before, and who can jump in now and take it start to finish.

I directed a lead generation program end to end for a financial services firm, managing an email specialist, a designer, and an analyst. We worked with Sales to build a pipeline from webinars, gated downloads, an online calculator, and an 800 number that produced 3,000+ leads over three years.

You're spending on marketing and can't tell what to keep and what to cut.

Clicks and impressions are easy to count. But what drives results? Too many teams stop at surface-level metrics instead of digging into the data to find out what actually produced revenue.

At an RIA, I directed a lead generation video campaign on Facebook and Instagram, hands-on through concepting, scripting, and directing the shoot. Leads came in through Meta forms, were qualified before going to advisors, then matched against who became a client, which traced $70M+ in new client AUM back to those ads.

Your firm looks and sounds like every other firm.

Same promises, same photography, same three service pillars as the competitor down the street. Prospects can't tell two firms apart, so they fall back on fee or on whoever looks more reputable.

I directed a website redesign as part of a broader brand repositioning, increasing leads 67% in the six months after launch, and the prospects coming through were better qualified.

Not sure where to start? Send me a note.

Tell me what's going on in a few sentences. I'll tell you where I'd start and whether I can help. If you'd rather talk it through, we can do that instead.

Send me a noteOr set up a call