Steal these ready-made prompts

AI didn't make marketing easy. It just cleared the busywork so your team can focus on growth.

This prompt library is where that starts. Pick the problem you have today, run the prompts in any order, and you'll have something real by the end of the afternoon. Everything on this page is free to read, with nothing to sign up for.

62Prompts

14Templates

8Case studies

4Worked examples

Start here

What are you trying to do?

You don't need all 62. Pick the problem you have right now and run these in any order. Each one works on its own.

You will end up with A clear target buyer, a sharper promise, and a fix list for your main page.

1

1.4

The ICP finder

You will need A customer export from your CRM or sales tool

Attached is our customer list with: customer type or industry, size, how they found us, time to buy, revenue, how long they've stayed, and support tickets. Find the 2 to 3 groups with the best mix of high revenue, fast buying, and long loyalty. Describe what each group has in common. Then describe our "anti-ICP": customers who look great but cost us the most. Show the numbers behind every claim.
[upload file]

Next move Show the result to sales and ask, “Do these match the customers you love?” Then point next quarter's targeting at the top group only.

2

2.6

The message house

Using our buyer snapshot and positioning, build a message house for [product]: one big promise under 10 words, 3 supporting pillars, 2 proof points per pillar taken from our materials, and the objection each pillar answers. If a pillar has no proof, write "PROOF NEEDED" instead of inventing some.

Next move Make the big promise your homepage headline, and turn each pillar into one section of your landing page.

3

4.1

The 5-second audit

Play two roles: a conversion expert and a busy, skeptical [buyer] who just clicked from [traffic source]. Here's the page copy from top to bottom (or a screenshot): [paste]. First, say what you understood in 5 seconds. Then score 1 to 10 on clarity, match with the ad, trust, objection handling, call to action, and mobile readability. List the 5 biggest conversion killers, worst first, with a specific fix for each.

Next move Fix the worst problem first, and only that one. Measure for two weeks before changing anything else, so you know what worked.

You will end up with A promise built on why customers actually buy.

1

1.1

The review miner

You will need 20 or more customer reviews (yours or a competitor's)

Act as a voice-of-customer researcher. Below are [number] reviews of [our product / a competitor]. Tell me:
1. The top 3 "jobs" customers hire this product to do.
2. The 5 most common problems they had before buying, ranked by frequency.
3. The 5 results they love most, in their own words.
4. Any surprising uses.
Back every point with at least one word-for-word quote. Never invent a quote.
[paste reviews]

Next move Separate why people bought from why they stay. Use the buying reason in headlines and ads, and the staying reason as reassurance near your sign-up button.

2

2.2

The positioning walk-through

Guide me through April Dunford's positioning steps for [product]: competitive alternatives, unique attributes, value, best-fit customers, and market category. Ask me questions one step at a time and suggest a draft answer after each. At the end, give me 3 positioning statements, each using a different market category, with the trade-offs of each.

Next move Read your favorite statement to 3 to 5 real customers. If they can't say it back in their own words, it isn't clear yet.

3

2.6

The message house

Using our buyer snapshot and positioning, build a message house for [product]: one big promise under 10 words, 3 supporting pillars, 2 proof points per pillar taken from our materials, and the objection each pillar answers. If a pillar has no proof, write "PROOF NEEDED" instead of inventing some.

Next move Make the big promise your homepage headline, and turn each pillar into one section of your landing page.

You will end up with A rewritten page and a ranked list of tests.

1

4.1

The 5-second audit

Play two roles: a conversion expert and a busy, skeptical [buyer] who just clicked from [traffic source]. Here's the page copy from top to bottom (or a screenshot): [paste]. First, say what you understood in 5 seconds. Then score 1 to 10 on clarity, match with the ad, trust, objection handling, call to action, and mobile readability. List the 5 biggest conversion killers, worst first, with a specific fix for each.

Next move Fix the worst problem first, and only that one. Measure for two weeks before changing anything else, so you know what worked.

2

4.2

The simplifier

Rewrite this page copy at roughly a grade 6 to 8 reading level. Short sentences, everyday words, active voice, one idea per paragraph. Keep every fact and claim the same. Give me 5 headline options in the pattern "[result they want] without [thing they hate]." Estimate the reading level before and after.
[paste copy]

3

4.4

The test backlog

You will need Website analytics for the page

Page data: [visitors per week], [current conversion rate], [scroll depth], [top exit points]. Suggest 10 A/B tests. For each, give the hypothesis ("If we change X, then Y, because Z"), what to change, expected impact, and effort. Using our current conversion rate as the baseline, estimate how many visitors each version needs to reliably detect the smallest improvement worth caring about, and say what improvement you assumed. If our traffic is too low to test something in a reasonable time, say so and suggest a better way to learn. Rank by impact divided by effort.

You will end up with A four-week calendar and a stack of ready-to-edit posts.

1

5.2

The interviewer

I want to write about [topic] for [audience]. Don't write yet. Interview me like a journalist with 8 questions, one at a time, to pull out my opinions, stories, mistakes, and examples. After my last answer, outline the piece using MY ideas and wording, then draft it in our voice. Tag any sentence containing information I didn't give you with VERIFY.

2

5.1

The pillar planner

Using our buyer snapshot, suggest 4 content pillars: big topics our buyers care about where we have real expertise. For each pillar, give 5 ideas that answer real customer questions, the best format, and the funnel stage. Then build a 4-week calendar at [number] posts per week. Flag ideas that need original data or a customer story we'd have to collect.

3

5.5

The content multiplier

Turn this long piece into: 3 LinkedIn posts with different hooks, an 8-slide carousel outline, 5 short-video hooks plus a 30-second script for the best one, a newsletter section, and 3 quote graphics. Each should stand alone and make one point well. Keep my voice and examples.
[paste article, transcript, or notes]

You will end up with Your first automation and a win-back sequence.

1

8.1

The lifecycle map

Act as a lifecycle marketing strategist. Business: [what we sell, price, how people buy]. Map the customer journey from first visit to loyal fan. For each stage, list the customer's goal, the trigger we can track, the email or text we should send, its one job, and the metric that proves it worked. Rank the 3 automations to build first.

2

8.3

The subject line lab

Write 15 subject lines with preview text for this email: [summary]. Use 5 approaches: curiosity, specific benefit, plain and personal, real urgency, and a question. Keep subject lines under 50 characters. Avoid spammy words. Recommend 2 for an A/B test and what each would teach us.

3

8.4

The win-back trio

Write 3 emails for customers who haven't [bought / logged in] for [number] days. Email 1 is a real check-in with something useful. Email 2 is what's new since they left, plus a reason to return. Email 3 is an honest "should we stop emailing?" with one-click options to stay or hear from us less. No guilt trips.

You will end up with A one-page update with a decision in it.

1

10.3

The number detective

You will need Your data split by channel, device, campaign, and region

Our [metric] moved from X to Y between [dates]. Below is the data split by channel, campaign, device, and region. Break the change down to show where it came from. Keep two things separate: where the change shows up in the data, and why it happened. Rank possible causes by likelihood, give the evidence for and against each, and tell me what extra data or test would confirm or rule each one out. Don't present a cause as proven unless the data proves it.
[paste or upload data]

Next move Decide what to do while you confirm the cause. If waiting is expensive and undoing a change is cheap, act now and keep testing.

2

10.2

The Monday report

You will need Exports from your analytics, ad, and CRM tools

Attached are exports from [analytics, ad platforms, CRM] for last week and the week before. Using code to calculate, not estimates, write a weekly report: a 3-sentence executive summary, a table of key metrics vs. last week and vs. goal, the 3 biggest changes with the likely cause and evidence for each, and 3 recommended actions. Show your formulas. Flag any data that looks broken.

3

10.1

The KPI tree

Our main goal is [goal]. Break it into a KPI tree, level by level (for example: revenue = customers x order size; customers = qualified leads x close rate; and so on down to traffic and conversion rate). For each metric: owner, where it's measured, and whether it's a leading or lagging signal. Flag any vanity metrics we should stop reporting.

The formula

Write every prompt like a brief.

Every prompt above follows the same five-part pattern. Learn it once and you can write your own for anything.

BBackgroundThe situation: your business, your customer, what just happened.“We run a dog-walking app in Phoenix with 2,000 users.”

RRoleThe expert you want on the job.“Think like a lifecycle email specialist.”

IInstructionOne clear task.“Write a 3-email sequence for users who quit after one walk.”

EExamplesWhat good looks like, and what to avoid.“Sound like this email we loved: [paste]. No puns.”

FFormatThe shape of the answer.“A table: subject line, body, button text.”

Cover of Steal These Prompts, the unofficial Claude marketing guide — 48 pages

Want the whole thing?

Those sixteen prompts cover the six problems above. The full guide has 62, plus 14 templates, 8 case studies, four worked examples with a marketer's critique, and a 30-day plan.

Leave your email and I'll send the PDF. After that you'll get one problem a month, with the three prompts that work it through. Unsubscribe any time.

Steal These Prompts is independent and unofficial. It is not published, sponsored, approved, or endorsed by Anthropic. Claude is a trademark of Anthropic, PBC, used here only to name the product the guide teaches. I built the guide with Claude, which seemed like the only honest way to write a guide about using it.