If you already know what's wrong
2-Hour Kickstart Workshop
One meeting on one problem. You bring the thing that's stuck, we map it together, and you leave with a plan you can start that week.
How I can help
Lead generation, websites, and video. Run, not just advised on.
By the hour or by the project, with no retainer and no agency markup. When a project needs a specialist, I bring one in and stay accountable for the whole of it. You get me on the thing that actually needs deciding, for as long as it needs deciding and no longer.
Lead GenerationPrograms that bring in leads, and proof of which ones did.
WebsiteRedesigns, positioning, copy, and the agency oversight behind them.
VideoStrategy, scripting, and production without the crew or the budget.
A common situation
Marketing stops being the priority, and nothing bad happens.
A quarter gets busy. A hire gets delayed. A bigger project takes the floor. Marketing keeps running on whatever was already set up, and for a while that is completely fine. Six months later somebody asks why leads are down, and the honest answer is a year old.
There is a name for what happened in between.
Marketing drift
The slow divergence between what your marketing was built to do and what the business needs now. Nobody decided it. Nobody noticed it.
It accumulated.
What marketing drift looks like
Both start from the same place, a few degrees apart. That costs you nothing in Q1. By Q4 it is the whole distance, and nobody ever turned the wheel.
Common reasons this happens
A campaign that's been running a year because nobody's looked at it.
Messaging that was right for the buyer you had three years ago.
A channel that quit months ago, and you'd struggle to say when.
An agency you haven't really reviewed since you hired them.
No one who can actually say stop.
In a portfolio you would call this drift. Allocations wander off target, nobody did anything wrong, and the fix is a periodic review by someone who knows what to look at. Marketing drifts the same way. It just has nobody whose job it is to notice.
Ways to start
Pick by how clear the problem already is.
If you're not sure where the problem is
Marketing Roadmap
Three to four weeks. I go through your data, talk to the people running your marketing, and come back with a ranked plan. Fixed fee, agreed before I start.
If you know what you need built
Ongoing or Project Consulting
We talk about your goals and what's in the way, then I send a scope with the work, the cost, and the timing. Any specialist the work needs is priced in that scope. Standing engagements and one-off projects both.
Ready to get started?
Tell me what's going on in a few sentences. I'll tell you where I'd start and whether I can help.